Branding Designing can be defined as one of the crucial marketing practices of creating the name, logo, design, and the symbolic elements related to the brand to create a distinctive identity in comparison to the other brands in the market. This is done to attract customers.
Knowing your audience is the most important part of turning your small business into a known brand. We identify these characteristics as audience knowledge, uniqueness, passion, consistency, competitiveness, exposure, and leadership. Whenever you are developing a brand, the first question that comes to your mind is who exactly is your audience.